Getting your app featured on the App Store can be a game-changer. With the release of iOS 18, Apple is introducing App Store Featuring Nominations, making it easier for developers to highlight their apps for consideration. If you're just starting with your app or looking to optimize it, here’s everything you need to know to boost your chances of being featured in 2024.
New: App Store Featuring Nominations
Starting with iOS 18, Apple introduces the Featuring Nominations feature, giving developers a direct line to the App Store’s Editorial Team. This is your opportunity to showcase your app’s unique features, updates, or new content.
How It Works:
- Access the Dashboard: Use App Store Connect to submit nominations individually or in bulk.
- Categories to Choose From:some text
- New Content: Highlight major updates or fresh features.
- Enhancements: Showcase improvements to functionality or user experience.
- New Launch: Put a spotlight on your app’s initial release.
- Draft Your Nomination:some text
- Include a clear description of the update, publish date, and any relevant details.
- Use the “Helpful Details” section to share your app’s story, accessibility features, or design highlights.
- Notification: If your app gets selected, you’ll receive a notification via App Store Connect.
How to Get Featured on the App Store
While Apple doesn’t share an exact formula, these key steps can significantly increase your app’s chances:
1. Let Apple Know About Your App
- Submit your app details using Apple’s App Promotion Form.
- Regularly inform Apple about updates, new features, or major events (e.g., seasonal promotions).
- Plan submissions in advance to align with Apple’s editorial calendar (e.g., holidays or global events).
2. Polish Your App Store Page
Your App Store page is the first impression for both users and Apple’s Editorial Team. Make it shine!
- Use high-quality icons, screenshots, and videos.
- Optimize keywords and descriptions to improve discoverability.
- Leverage features like Promoted In-App Purchases and App Previews to show off your app’s value.
- Regularly test and update visuals and copy to maximize conversion rates.
3. Localize Your App
Apps that support multiple languages have a higher chance of being featured in global markets.
- Start with localizing your App Store page, then expand to in-app content.
- Prioritize regions with significant user potential for your app.
4. Maintain High Ratings
Positive user feedback is crucial. Apple favors apps with high ratings and substantial user engagement.
- Use in-app prompts to encourage reviews at key moments (e.g., after completing a level).
- Address negative feedback promptly and improve based on user suggestions.
5. Align with Apple’s Design Principles
Make your app feel at home on iOS:
- Use native iOS components where possible for a seamless experience.
- Follow Apple’s Human Interface Guidelines (HIG) for a polished, user-friendly design.
- Support features like Dark Mode, Dynamic Text, and VoiceOver for accessibility.
6. Stay Ahead Technologically
Apple loves apps that use the latest technology. Consider integrating:
- ARKit: Augmented Reality features.
- Game Center: For gaming apps.
- Apple Vision Pro: Leverage compatibility with their latest devices.
7. Stand Out with a Unique Concept
Finally, your app should offer something distinct:
- Solve a problem in a creative way.
- Introduce a fresh twist on a popular category.
- Tell your app’s story—what inspired it, and how does it impact users?
FAQ
What is the new "Featuring Nominations" feature on iOS 18?
It’s a tool that allows developers to pitch their apps to Apple’s Editorial Team directly through App Store Connect. You can submit nominations highlighting new updates, features, or app launches.
How can I optimize my app for a better chance of being featured?
Focus on design, usability, localization, and user ratings. Stay up to date with Apple’s latest technologies and submit regular updates through the App Promotion Form.
What should be included in a nomination to feature an app on the App Store?
A detailed description of what’s new, the expected release date, and any standout features like accessibility, design improvements, or unique functionality.
Getting featured on the App Store isn’t just about luck—it’s about preparation, quality, and leveraging the tools Apple provides. With these tips and the new Featuring Nominations, your app is one step closer to the spotlight.
Ready to take your app to the next level? Start optimizing your hyperPad-made product today!
